Schuco

About Schuco

A legend in toys

We are so proud to carry Schuco here at Ajckids! Our relationship with this magnificent brand go back many years. I received my first Schuco toys over 50 years ago, and I still have them! The majority of my toys were the Varianto wind up cars, and the would run over a custom built layout, with the Schuco 3060 garage in one corner.

Schuco 3060 Garage

More than 100 million toys have already been sold in Schuco’s over 100-year history. Many of these toys are now highly sought-after and valuable collectibles and more likely to be found in glass showcases than in a child's room.

Schuco Cars

Brand philosophy

Attention to detail and quality

In the middle of the 1930s, Schuco was the first to produce toy cars which were revolutionary from the start – not only due their technology but also due their quality, workmanship and functioning. Some of these models, for which numerous patents were applied, are part of the current Schuco program. To this day, the authentic models and toys are almost exclusively still crafted by hand using elaborate techniques.

Schuco stands for:

Quality: Due to extremely close attention to detail and the high level of quality of each and every Schuco product, Schuco is a prestigious premium brand that collectors adore.

Diversity: Schuco produces models in various scales. From 1:12 to 1:600. From the tin Silver Arrow and the latest Porsche Turbo, modern-day and yesteryear tractors through to classic motorcycles and the legendary flying boat DO-X in 1:72 scale. Thanks to the large array of scales, Schuco offers a wide range of products in many different sizes. It is this extensive choice of models and their highly detailed finish which make the Schuco range so diverse and fascinating.

Tradition: Schuco is characterised by its long-standing tradition, high degree of popularity and diverse range, thereby making it one of the leading manufacturers in this industry.

History

The history of Schuco

1912: Salesman Heinrich Schreyer and toolmaker Heinrich Müller establish the toy company "Schreyer und Co." in Nuremberg. The aim is to develop figurative tin toys.
1913: Walking "tip-tap dogs" cause a small sensation in the toy market.
1914: Launch of the freely marching "Automato", which, 50 years later, became the prototype for initial toy robots.
1920: Müller continues to come up with trendsetting mechanical designs, applies for numerous patents – such as for "Acrobato", a tin artist who does somersaults.
1936: Launch of the first miniature cars, the legendary "Wende-Auto" (Tumble Car) and the Mercedes "Silver Arrow", known as Schuco Studio models.
Mid-1950s: Die-cast metal and plastic conquer the toy market.
1976: The company files for bankruptcy. This is followed by several changes of ownership.
From 1993: Refocusing of the brand with many new developments.
1999: The traditional name Schuco lands with the Simba Dickie Group in Fürth, a family-run toy group with 3,700 employees worldwide, branches in 30 countries and 4,000 articles in the program. Schuco becomes the new brand pearl of the Franks. With the financial power of a toy company behind it, Schuco can further expand its program. The makers of the Piccolo series are accompanied by a 1:87 edition. Schuco first entered the tractor market in 1:43 and later in 1:32 format, and also dedicated itself to die-cast 1:18. At the same time, there is at least one tin toy in a new version every year.
Since 1999: Schuco focuses on the production of die-cast models and sets the benchmark in this sector.
2004: Expansion of the range to include the 1:18 scale.
2008: Agricultural machinery models in 1:32 scale are incorporated.
2012: Schuco celebrates its 100th anniversary.
2013: The small-series model line PRO.R32 is born.
2014: Expansion of the range to include the 1:64 scale and introduction of the small-series model line PRO.R18.
2016: Addition of the military product line in 1:87 scale.

Tradition and innovation

Schuco Micro Jet Due to close cooperation with the automotive industry, the range includes not only vintage models but also a large number of modern-day vehicles. Schuco invests annually in new moulds to provide collectors with a diverse and fascinating choice of detailed models.

Production

Crafted by hand

The majority of Schuco models are still meticulously and elaborately crafted by hand. The models are produced in China, Hungary, and Germany, to where production returned several years ago. All Schuco products undergo several internal and external quality checks prior to customer delivery.